Erickson Living Marketing Research Analyst in Catonsville, Maryland

Erickson Living is currently one of the largest senior housing developers and managers in the United States and ideally positioned for continued growth with almost 2 billion to spend in new construction over the next five years. We are expanding and developing in all of our 20 communities which will reinforce our position as a national leader in senior housing and health care services. This growth requires a versatile marketing analyst experienced in both qualitative and quantitative research to help plan, design, analyze and execute a variety of market research initiatives. This person will support ongoing research initiatives and ad hoc research efforts including but not limited to: brand tracking, advertising testing, product research, competitive analysis, market segmentation, customer experience and customer insights.

Marketing Research Analyst Job Responsibilities:

  • Assist with traditional and digital research approaches including: focus groups (online and in-person), surveys (online and in-person), and one-on-one in-depth interviews.

  • Establish strong working relationships with other departments to understand and identify their needs for market intelligence.

  • Assist with primary and secondary market research - both qualitative and quantitative. Duties include but are not limited to (90%):

o Developing research plans

o Programming and checking online surveys

o Conducting individual interviews and/or focus groups

o Managing panels

o Analyzing research results

o Drafting reports and presentations and suggesting implications of research findings.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor degree in Business, Research, Communications or related field required.

  • Minimum two years experience in business analysis and/or market research

  • Familiarity with a mix of qualitative and quantitative research tools and techniques and their proper applications, including basic statistical analysis

Job: *Marketing Analyst

Organization: *Sales and Marketing

Title: Marketing Research Analyst

Location: Maryland-Catonsville

Requisition ID: 18112187